Story of Our Brand

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Fashion Bug is one of Sri Lanka’s leading fashion and lifestyle retail chains, operating a network of 14 outlets across the island. Established in 1994 in the hill town of Bandarawela, we have steadily grown into a recognized force in the local fashion industry, offering dynamic lifestyle experiences that reflect the evolving needs of a fast-paced retail market.

Over the years, our reputation as a trusted fashion and lifestyle brand has been strengthened through the successful introduction of benchmarked international labels, popular local brands, and curated lifestyle trends, all driven by customer-centricity and deep industry expertise.

Today, under the leadership and with the support of over 1000 dedicated associates, Fashion Bug continues to expand its presence across Sri Lanka’s discerning consumer base. Our strategy integrates physical retail with digital platforms, delivering a seamless, omnichannel experience both in-store and online.

As part of our commitment to local industry development, we have empowered more than 2,000 small and medium entrepreneurs by promoting their private brands and labels through our established retail chain. Looking ahead, Fashion Bug is actively exploring collaborations with multinational brands and global retail houses, with the goal of bringing international fashion closer to the Sri Lankan consumer creating unmatched style, accessibility, and lifestyle experiences.

Awards and Recognistion